Adcenter keyword: Setting match type

Adcenter is different from other networks as it does not have a special attribute called “match type” on a keyword. Instead each keyword has three bid fields “exact bid (EB)”, “phrase bid (PB)” and “broad bid (BB)”. The keyword match types are determined on whether a bid is specified for that match type. For instance if a keyword has EB=1.5,PB=0.75,BB=0.0 then this keyword is used in exact and phrase matches. This is different in other networks where a keyword has a single “bid” attribute and an attribute to specify match type.